Management Team

Alex Malison - CEO

Alex Malison has served as CEO of ASI since its inception in 1987. In co-founding ASI with Smiley Hsu, Mr. Malison was able to combine his knowledge of the restaurant industry with his education and expertise in software design. Coming from a family that has owned and operated restaurants for three generations Mr. Malison had the foresight in the mid-80s to launch one of the first PC-based “open architecture” POS systems for restaurants in a market that was still dominated by proprietary systems. More recently, Mr. Malison has devoted his energies to the designing and patenting of ASI’s Write-On Handheld, the next generation wireless handheld POS system for the foodservice industry. Mr. Malison holds a degree in Electrical Engineering from City University in London, England.

Smiley Hsu - President

Since founding ASI with Alex Malison in 1987, Mr. Hsu has managed touchscreen product development through 17 version releases and, in the process, created a POS application that makes the Restaurant Manager brand one of the most respected brands in the POS industry. Mr. Hsu began his career designing sonar systems and navigation equipment for underwater remotely operated vehicles. Mr. Hsu also has worked as a system engineer at NASA in support of the Hubble Space Telescope and GOES weather satellites. Mr. Hsu graduated from Johns Hopkins University with BS and MS degrees in Electronic Engineering and Computer Science.

Joe Finizio - VP Sales & Marketing

Joe brings a wealth of POS, retail technology, channel management, marketing and payments experience to ASI. During his 30 year career, Joe has been involved with the introduction of many technology innovations for the retail, supermarket and hospitality markets- most recently as the President and CEO of the Retail Solutions Providers Association where during his seven year tenure, RSPA evolved into an inclusive industry association for manufactures, software developers, resellers and service providers in all vertical markets and multiple technologies.

Brian Ellery - VP Software Development

Brian Ellery brings over 20 years experience to his role as Vice President of Software Development. As Director of Software Innovation at Laureat Higher Education he supervised a team of 12 developers, facilitated a successful transition to Agile and oversaw the rollout of a multi-tenant platform that now benefits 60 global universities and 1+ million end-users. Prior to this Brian served for five years as the Senior Director of Development at ELEMICA, Inc. where he implemented a management dashboard that outlined resource utilization and projected costs, schedules, and other metrics and, most importantly, provided measurable improvements to the efficiency of his development team.

Lisa Wilson - Managing Vice-President

Lisa Wilson’s experience in the restaurant industry began as manager of the American Cafe chain of restaurants in the Washington, DC area. After joining ASI as a technical writer in 1995, Ms. Wilson quickly moved into the management team and, in 2000, was promoted to Managing Vice President. In her current position Ms. Wilson oversees operations in both the Sales and Marketing departments. Ms. Wilson has also worked as a fundraiser and grantwriter for various charitable organizations in the Washington, DC area and has a BS in Languages and Linguistics from Georgetown University.

Aruna Disanayaka - Director of Tech Support

Aruna has been with ASI since 2000. He is responsible for overseeing all aspects of ASI’s tech support department as well as managing the internal IT infrastructure and resources. Aruna considers customer service to be an integral part of the company and as such maintaining a high standard for customer service is essential to its success. He has bachelors degree in Electrical Engineering from the University of Hartford, Connecticut and a Masters Degree in Management Information Systems from the University of Maryland University College.